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How to manage reviews
Managing reviews is an important aspect because customer opinions can…
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The Crisis of the Influencer Figure
How changing digital dynamics are redefining the role of influencers…
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The Mute Generation
A recent survey showed that of Generation Z and Millennials 1 in 4…
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End of Universal Analytics
End of an Era: Universal Analytics will cease all services on July 1,…
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What's digital Word of Mouth?
Word of Mouth analysis and amplification of the effect in digital.…
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Google, my cost to you
Google Ads increases ad costs in Italy, Spain and Türkiye: a new…