Total Adv Spending September 2019

  • The data relating to advertising investments in Italy for January-September 2019 have been published. There is an increase of +1.8%

[Translate to English:] Investimenti Adv Settembre 2019

September 2019, in the field of advertising investments, closes in positive with a progression of +1.8%.

If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -5.3%.

Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +18.5%, followed by GoTv with +6.3% and Radio with +3.7%. The means, however, which continue to suffer a decline are Magazine with -15.2%, Daily Newspapers with -10.3% and Outdoor with -7.9%.

As for the investment sectors, those with the highest percentages according to Nielsen data for the first seven months of 2019 are Informatics/Photography +25.4%, Organizations and Institutions with +2.8%, professional services +5.3%. On the decline we find Telecommunications -18.6%, Toiletries -15.5% and Automobiles -9.8%.

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Categoria: Internet

News Details

05/04/2020 E-Business Consulting