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  • 11/14/2019
  • Internet

Total Adv Spending September 2019

[Translate to English:] Investimenti Adv Settembre 2019

The data relating to advertising investments in Italy for January-September 2019 have been published. There is an increase of +1.8%

September 2019, in the field of advertising investments, closes in positive with a progression of +1.8%.

If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -5.3%.

Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +18.5%, followed by GoTv with +6.3% and Radio with +3.7%. The means, however, which continue to suffer a decline are Magazine with -15.2%, Daily Newspapers with -10.3% and Outdoor with -7.9%.

As for the investment sectors, those with the highest percentages according to Nielsen data for the first seven months of 2019 are Informatics/Photography +25.4%, Organizations and Institutions with +2.8%, professional services +5.3%. On the decline we find Telecommunications -18.6%, Toiletries -15.5% and Automobiles -9.8%.

E-Business Consulting, a web agency specialized in Digital Marketing from 2003, is able to plan online advertising campaigns specifically for any market sector, providing the customer its expertise in Mobile Marketing, Google Ads and Lead Generation, fundamental techniques in this digital world.

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