March 2019, in the field of advertising investments, closes with a decrease of -0.2%.
If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -3.5%.
Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +20.8%, followed by Digital with +3% and Radio with +0.4%. The means, however, which continue to suffer a decline are Magazine with -13.1%, Quotidian with -12.2% and Outdoor with -7.2%.
As for the investment sectors, those with the highest percentages according to Nielsen data for the first three moths of 2019 are Informatics/Photography +99.2%, Domestic appliances +26.3%, finance and insurance +25.6%. On the decline we find industry and construction -27.6%, Home -22.5% and Toiletries -22.4%.
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