Logo E-business consulting Logo E-business consulting Logo E-business consulting
  • Our services
    • MARKETING
      • Branding
      • Marketing Research
      • Mobile Marketing
      • Gamification
      • Digital Strategy
    • ADVERTISING
      • Programmatic ADV
      • Email MKT
      • Video Advertising
      • Google ADS
      • SMS Marketing
    • CRM
      • CRM Consulting
      • Omnichannel strategy
      • Database Enrichment
      • Data Mining
      • Customer Loyalty
    • SALES
      • Lead Generation
      • eCommerce Consulting
      • Coregistration
      • Sweepstakes
      • Telemarketing Lists
    • Social
      • Social Media Marketing Strategy
      • Editorial Plan
      • Linkedin Marketing
      • Instagram and Facebook ADV
      • New Social Networks
  • Editorial Projects
    • Academy Ebc
    • EBC Promo
    • Giocoquiz
    • Concorsi Web
  • Careers
  • Blog
    • Marketing
    • Sales
    • CRM
    • Advertising
  • Contacts
Meeting request
Meeting request
zoho code Reload code
  • IT
What are you looking for?
  • 05/14/2019
  • Internet

Total Adv Spending March 2019

[Translate to English:] Investimenti Adv Marzo 2019

The data relating to advertising investments in Italy for the period January - March 2019 have been published. There is a decrease of -0.2%

 

March 2019, in the field of advertising investments, closes with a decrease of -0.2%. 

If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -3.5%.

Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +20.8%, followed by Digital with +3% and Radio with +0.4%. The means, however, which continue to suffer a decline are Magazine with -13.1%, Quotidian with -12.2% and Outdoor with -7.2%. 

As for the investment sectors, those with the highest percentages according to Nielsen data for the first three moths of 2019 are Informatics/Photography +99.2%, Domestic appliances +26.3%, finance and insurance +25.6%. On the decline we find industry and construction -27.6%, Home -22.5% and Toiletries -22.4%. 

E-Business Consulting, a web agency specialized in Digital Marketing, is able to plan online advertising campaigns specifically for any market sector, providing the customer its expertise in Mobile Marketing, Google AdWords and Lead Generation, fundamental techniques in this digtal world.

Request a quote
Request a quote
zoho code Reload code
Logo E-business consulting white
Are you ready to work with us? Start a project
Subscribe to newsletter
I consent to the informative note and conditions of use.

Unsubscribe from the newsletter

Our services
  • MARKETING
  • ADVERTISING
  • CRM
  • SALES
  • Social
Information
  • About Us
  • Academy Ebc
  • Sitemap
  • Privacy
  • Contacts
IAB Partner
Google Partner

© Copyright 2022
E-Business consulting