December 2019, in the field of advertising investments, closes in light negative with a decrease of -1.9%.
If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -5.1%.
Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +13.8%, followed by GoTv with +4.5% and Radio with +1.7%. The means, however, which continue to suffer a decline are Magazine with -13.9%, Daily Newspapers with -10.0% and TV with -5.3%.
As for the investment sectors, those with the highest percentages according to Nielsen data for the twelve months of 2019 are Informatics/Photography +19.4% and Professional services with +2.6%. On the decline we find Telecommunications -13.8% and Toiletries -15.2%.
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