Advertising Italy December 2019

  • The data relating to advertising investments in Italy for January-December 2019 have been published. There is a decrease of -1.9%

Advertising Italy December 2019

December 2019, in the field of advertising investments, closes in light negative with a decrease of -1.9%.

If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -5.1%.

Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +13.8%, followed by GoTv with +4.5% and Radio with +1.7%. The means, however, which continue to suffer a decline are Magazine with -13.9%Daily Newspapers with -10.0% and TV with -5.3%.

As for the investment sectors, those with the highest percentages according to Nielsen data for the twelve months of 2019 are Informatics/Photography +19.4% and Professional services with +2.6%. On the decline we find Telecommunications -13.8% and Toiletries -15.2%.

E-Business Consulting, a web agency specialized in Digital Marketing from 2003, is able to plan online advertising campaigns specifically for any market sector, providing the customer its expertise in Mobile MarketingGoogle Ads and Lead Generation, fundamental techniques in this digital world.

Categoria: Advertising Internet

News Details

26/11/2020 E-Business Consulting