April 2019, in the field of advertising investments, closes with a decrease of -0.5%.
If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -3.9%.
Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +27.4%, followed by GoTv with +4.2% and Digital with +1.2%. The means, however, which continue to suffer a decline are Magazine with -14.2%, Quotidian with -10.8% and Outdoor with -6.2%.
As for the investment sectors, those with the highest percentages according to Nielsen data for the first four moths of 2019 are Informatics/Photography +97.6%, Professional services with +15.8%, finance and insurance +15.5%. On the decline we find moto and auto -21.5%, Home -20.8% and Toiletries -20.5%.
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