Below we will talk about the Audiweb Database planning tape by analyzing the total data of internet use referring to the month of September 2021, collected according to the new Audiweb 2.0 methodology. adapted to the new cookieless scenario and compared with the data of previous months.
In September, internet users from Computers or Mobile (Smartphones and Tablets) reached 44.5 million unique users, equal to 74.6% of Italians aged 2 and over. In particular, with the return from holidays, there was an increase in internet access from PCs compared to the month of August.
Analyzing the data per average day in September, the total registered audience was 37.14 million unique users divided according to the following percentages: 33.90 million users surfed from Mobile, therefore Smartphone and Tabet, (equal 77.7% of Italians aged 18-74) while 13.11 million users were online from computers (equal to 22% of Italians aged 2 and over). Online time per person on the average day was around 2 hours and 20 minutes.
On the average day, the figure recorded a live increase compared to the previous month, with slight differences dictated by age and lifestyles. In general, the total digital audience saw online 64.1% of men (18.6 million) and 60.5% of women (18.5 million).
Focusing on the use of online on the average day of September based on the different geographical areas, also in this case there was a slight increase in values compared to the previous month. Specifically, 66.8% of the population of the North West was online (10.6 million, + 3.3% compared to the average day of August 2021), 62.1% of the population of the North East (about 7.2 million), 62.9% of the Central area (7.4 million) and 58.4% of the South and Islands area (11.9 million).
Going into the details of the time spent according to gender and in different age groups, we can see that men spent an average of 2 hours and 14 minutes online on the average day, therefore seven minutes more than the previous month, while women 2 hours and 27 minutes, which is seven minutes longer than in August. As regards the different age groups, on the other hand, the use of the internet in September saw 99.2% of the 18–24-year-olds online; 98.4% of the 25-34 years; 97.8% of the 35-44 range; 96.3% of the 45-54; 91.9% of the 55-64 group and finally 45.4% of the over 65s.
E-Business Consulting, a company specializing in digital marketing, also deals with the creation of effective Mobile Marketing strategies for any type of business to intercept online users. Planning begins with the creation of graphic material in Responsive format, to ensure its use by mobile users and ends with the analysis of the results resulting from the continuous monitoring of the campaign.