Below we will talk about the Audiweb Database planning tape by analyzing the total data of internet use referring to the month of October 2022, collected according to the Audiweb 2.0 methodology. adapted to the new cookieless scenario and compared it with previous months’ data.
In October, people using the Internet from Computer or Mobile (Smartphone and Tablet) reached 43.9 million unique users, accounting for 75% of Italians aged 2 and older. Specifically, 91.5% of the population browsed from Mobile - Smartphone and/or Tablet.
Data by average day
Analyzing the data by average day in October, the total recorded audience was 36.6 million unique users divided as follows: 34.3 million users browsed from Mobile, thus Smartphone and Tabet, (equal to 80.1% of Italians aged 18-74 years) while 11.4 million users were online from Computer (equal to 19.4% of Italians aged 2 years and up). Online time per person on the average day was about 2 hours and 37 minutes.
On the average day, the figure shows a slight increase from the previous month, with slight differences dictated by age and lifestyle. Overall, the total digital audience saw 64.6 percent of men (18.41 million) and 60.5 percent of women (18.21 million) online.
Data by geographic origin
Focusing on online usage on the average day in October according to different geographical areas, there was a slight decrease in values this month compared to the previous month. Specifically, 66.5 percent of the population of the Northwest (11.4 million), 64.6 percent of the population of the Northeast (about 7.5 million), 64.7 percent of the Central area (7.6 million) and 60.2 percent of the South and Islands area (11.9 million) were online.
Data by age group
Going into detail about the time spent according to gender and in the different age groups, we can see that men spent online an average of 2 hours and 31 minutes on the average day so one minute less than the previous month, while women 2 hours and 43 minutes, or seven minutes less than in March. As for the different age groups, on the other hand, internet use in October saw 99.9 percent of the 18-24 year old population online; 98.5 percent of the 25-34 year olds; 98.9 percent of the 35-44 year olds; 98 percent of the 45-54 year olds; 93.7 percent of the 55-64 year olds; and finally 45 percent of the over 65 year olds, all values in line with the previous month.
E-Business Consulting, a company specializing in digital marketing, also specializes in creating effective Mobile Marketing strategies for all types of businesses to intercept online users. Planning begins with the creation of graphic material in Responsive format to ensure usability by mobile users and ends with the analysis of the results resulting from the continuous monitoring of the campaign.