April 2020 continues to reap the negative consequences of the lockdown due to Covid-19. In the field of advertising investments in Italy there was a decrease of -44.2% compared to the same period of 2019. Excluding Nielsen's estimate on search, social, classified (sponsored ads) and "Over The Top" (OTT) from the collection the performance of the first quarter of 2020 closes with a -22.5% distributed in all media and all sectors.
About media, at the first place among the most disadvantaged we find the transit, which due to the limitations in travel has suffered a reduction of -88.4% of investments. Than we find radio and email marketing which recorded a decrease of -77.8% and -71.9% respectively. The sector perhaps less penalized by the emergency is online advertising (including search, social, classified and OTT) which recorded a decrease of -31.9%
About product sectors, the only one that marks a positive trend in April is media / publishing with + 1.5%. The sectors most affected by the Covid-19 emergency are by far tourism / travel with -66.6% and hobby/free time with -64.3%. The automotive sector have closed the month of April with -33%.
Covid-19 has had a strong impact on all businesses, and now that the world is starting to return to normality, we have to restart our country economically. E-Business Consulting can be your partner in planning ad hoc online advertising campaigns for any sector, providing you with skills in Social Media Marketing, Google Ads and Lead Generation, fundamental practices to start again.