Logo E-business consulting Logo E-business consulting Logo E-business consulting
  • Our services
    • MARKETING
      • Branding
      • Marketing Research
      • Mobile Marketing
      • Gamification
      • Digital Strategy
    • ADVERTISING
      • Programmatic ADV
      • Email MKT
      • Video Advertising
      • Google ADS
      • SMS Marketing
    • CRM
      • CRM Consulting
      • Omnichannel strategy
      • Database Enrichment
      • Data Mining
      • Customer Loyalty
    • SALES
      • Lead Generation
      • eCommerce Consulting
      • Coregistration
      • Sweepstakes
      • Telemarketing Lists
    • Social
      • Social Media Marketing Strategy
      • Editorial Plan
      • Linkedin Marketing
      • Instagram and Facebook ADV
      • New Social Networks
  • Editorial Projects
    • Academy Ebc
    • EBC Promo
    • Giocoquiz
    • Concorsi Web
  • Careers
  • Blog
    • Marketing
    • Sales
    • CRM
    • Advertising
  • Contacts
Meeting request
Meeting request
zoho code Reload code
  • IT
What are you looking for?
  • 04/13/2018
  • Google Advertising Internet

Ads Spending Italy February 2018

[Translate to English:] Investimenti Pubblicità febbraio 2018

Advertising investments in Italy referred to February 2018 divided by sector and medium according to Nielsen data.

The year 2018 is marked by advertising expenses increasing compared to the same period of the previous year, recording a +1.2%. These are the data related to Search and Social to bring this trend up. If we exclude them, we will record a drop of 0.3% in the January-February two-month period.

Analyzing the two-month period January-February 2018 and comparing it to the same period of 2017, it can be seen that only some media observe a decrease, in particular Newspapers and Magazines respectively -8.7% and -11.1%. Direct Mail is added with -6.2%.

Data that show a certain prudence on the investors' side.

The media that support the rising trend concern the Cinema sector 37.4%, Go Tv 33.1%, Transit 19.2% and Outdoor 7.5%. Radio is also good with 5.1%.

As for advertising investments by sector, 12 are the ones that bear the positive sign. The sectors with the largest market share are Institutions/Institutions 41.1%, Industry/Construction 34.4% and Leisure 32.3%.

The greatest decrease is marked by the following sectors: Games/School Items -31.5%, Personal Items -23.6% and Telecommunications -20.5%.

E-Business Consulting, web agency specialized in digital marketing, and able to plan online advertising campaigns specifically for any market sector, providing the customer its expertise in Email Marketing, Mobile Marketing, Google AdWords and Lead Generation.

Request a quote
Request a quote
zoho code Reload code
Logo E-business consulting white
Are you ready to work with us? Start a project
Subscribe to newsletter
I consent to the informative note and conditions of use.

Unsubscribe from the newsletter

Our services
  • MARKETING
  • ADVERTISING
  • CRM
  • SALES
  • Social
Information
  • About Us
  • Academy Ebc
  • Sitemap
  • Privacy
  • Contacts


© Copyright 2022
E-Business consulting