In this news we will talk about the distribution of the Audiweb Database in August 2019 according to the new Audiweb 2.0 methodology.
The unique users who have connected to the Internet via PC, smartphone or tablet in August 2019 are 40.731 million, which is about 68.04% of the Italian population over 2 years old. Specifically, we have 24.668 million pc users, 6.931 million tablets users and 35.954 million users from smartphone.
Analyzing the data by average day, the total audience is represented by 32.064 million users divided in the following percentages: 29.102 million smartphone users (65.4% of Italians aged 18-74), 3.997 million tablet users (9% of Italians aged 18-74) and 8.065 million computers (13.5% of Italians over 2 years old).
About demographic sections, in the average day, the male population is higher in percentage compared to women, reaching 55.1% for men and 52% for women. There is a much greater use of the smartphone for online searches in both cases: 64.6% men and 66.2% women. The second devise is PC, with 16.6% for men and 10.5% for women. Finally, a small percentage surf the internet via tablet: 9.6% and 8.4% for men and women.
We can also underline significant data concerning age groups, about the consumption of internet in the entire month of August. 97.3% of the population between 18 and 24 years old is online at least once a month. For the group 25-34 we speak about 97.1%, and we can find the 93.2% for the next group 35-44 years old. Then we reach up to 92.2% for the 45-54. When we move in the 55-64 age grupo we pass to 81.5% up to 35.9% for over 65.
E-Business Consulting srl, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.
