Unique users who have connected to the Internet at least once in the month of November 2017 are 33.3 million with an average of 46 hours per person. Analyzing the data for average day, the total audience is represented by 23.7 million of users logged on for 2 hours and 9 minutes
With regard to the mobile audience during the period of November 2017, are 29.5 million unique users per month. Users who are logged on an average day from Mobile are 19.6 million with an average of 1 hour and navigation time 56 minutes per person.
The users connected to the average day are 24,9 million with an average navigation time of 2 hours and 14 minutes per person.
Most of the total time spent online during the month of November 2017 was generated by a Internet browsing from Mobile with 29.5 million unique users, up from 26 million unique users from PC: this figure highlights the importance that users attribute Smartphones and tablets and the time they devote to these devices.
The age range from 18 to 34 years confirms a high Mobile Internet use, specifically the age group ranging from 18 to 24 years is equal to 61.7% of users while 25-34 years are 60.1%.
Concerning the data consumption in November 2017, stood at the top search sites with 92.5% and General Interest Portals & Communities with 84.9% of online users.
Below we find the categories sites and applications dedicated to services with 84.7%, Social with 83,3% and dedicated sites to download, update and information on software with 82.8%.
E-Business Consulting, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.
