The first six months of 2017 is marked by advertising spending slightly down from the previous year, the down is about – 1,2%.
Analyzing the month of July 2017 you can see how some media denote a decrease:
Outdoor has a variation of -19,3% and this represents the average most affected by this contraction. In this way there are the Newspapers (-10,9%), Cinema (-8,0%), Periodic (-7,1%), TV (-3,4%) and Internet (-1,9%). The average recording the highest growth rate is the GO TV (+ 12%).
The Sectors with the largest market share are Households (+ 51,7%), Games and School Items (+ 44,4%), Informatic Services and Fotography (+26%) and Industry and Construction (+ 7,9%); The largest decrease is recorded in the following sectors: Toiletries (-18,5%), Finance and Insurance (-13,6%) and Distribution (-10,9%).
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