"We Make Future". Translated: we build the future, this is the banal slogan of the autumn edition of the festival which includes three days of narration on digital and technological innovation but also takes up social, political and economic themes.
A somewhat disappointing festival both from the point of view of contents and the way it takes place.
As for the offer, the Web Marketing Festival provides a basic level of content, of no help and enrichment for professionals of the trade like us. An offer that, when compared to the recent IAB Forum (of 11 and 12 November last), does not stand up to comparison.
Yes, of course, there is a lot of entertainment and many well-known names (like Philip Kotler) that enrich the scene, but the substance is little and repetitive.
In a particular year like 2020, which sees the world engaged in the fight against Covid, society, politics and economy inevitably merge to cope with the current situation of immobility. In recent months, we have witnessed numerous online events of this type that tell the digital rise of recent months, especially in businesses and political structures.
We are in a certain sense saturated with these issues, although it is extremely important and under the eyes of all, but we must provide different and innovative contents to be able to stand up to the comparison.
Nothing new, therefore, in this umpteenth entirely digital event of 2020; where one of the main advantages is missing: networking.
And if digital improves conditions in many aspects, we cannot say the same in this type of context where public relations are today the main strength.
E-Business Consulting, a marketing agency since 2003, can be your professional ally in defining your digital strategy and helping you in choosing the most suitable tools to achieve your goals to get back on track.