October 2019, in the field of advertising investments, closes in positive with a progression of +0.6%.
If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -5.00%.
Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +16.7%, followed by GoTv with +6.1% and Radio with +2.9%. The means, however, which continue to suffer a decline are Magazine with -14.3%, Daily Newspapers with -10.4% and TV with -5.2%.
As for the investment sectors, those with the highest percentages according to Nielsen data for the first ten months of 2019 are Informatics/Photography +35.4% and Professional services with +4.8%. On the decline we find Telecommunications -18.6% and Toiletries -14.9%.
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