On October 28, 2020 E-Business Consulting presented the free webinar dedicated to the world of Lead Generation. This is the fourth webinar presented by E-Business Consulting after other three about eCommerce, Gamification, and Marketplaces, a part of a project that will see the team engaged on various topics in the marketing and digital field every 15 days until the end of 2020.
During the Webinar entitled "Lead Generation, stai sfruttando tutti i canali?" we have to insert the activity of Lead Generation within the concept of Marketing Funnel to understand how to exploit this strategy and why it is essential for companies and brands.
In particular, we have defined:
- What does the term lead means and how to distinguish it from a general user
- What are the reasons that should push us to implement Lead Generation strategies
- Best practices on creating an effective and attractive contact form
- The tool and platform (internal and external) used to collect leads
- Actions to be taken towards users who have give us his data
We thank all the participants who dedicated their time to listening to our presentation and who wanted to interact with us to discover more of this complex world.
We have now the time to answer some of the questions that arose during the presentation and therefore integrate the Q&A section already present at the end of the webinar.
“I understand that the form does not have to be at the bottom of the page, but it is often the first thing that appears on the landing page: it seems not very consumer friendly (the consumer wants to see the product / information). Do you have any information on this? "
The advice we always provide to our customers is to create two separate forms for the desktop and mobile version of your site or landing page. In this way you will be able to place the form on one side of the screen in the PC view, and condense it into a clickable banner for smartphone view. The aim is that the contact request form is always visible and easy to find. It is also important to use A/B tests to optimize the conversion rate and test different solutions.
“Why we continue to go on “free" content? The added value of companies should be precisely the various strengths. I suppose, giving something free (even if of quality and of little value) demeans everything"
A quality and useful content, for our users, will never degrade our image. The action of giving free content is closely linked to the economic value that can be attributed to the data released by the user.
"Lead Ads, for example, done on Facebook or Linkedin, is it possible to do it also with Google through the pre-filled forms?"
Certainly. In these cases, the key is "experiment". The more channels we can reach, the more our communication can be optimized and so effective.
"Does it make sense for a network to do the whole process described, or after having collected the contact is it better to pass the contact to the sales people to organize meeting?"
Our advice is certainly to move on several fronts. As we mentioned during the webinar, we have to try to be omnichannel. It is essential that sales people get in touch with the leads promptly while they are still hot, and in the meantime, structure and convey an ad hoc communication for the users.
We are waiting for you on 11 November for the webinar entitled "CRM – gestione digitale del database clienti"
For other questions or information, call us for a free quote or write to firstname.lastname@example.org