The boom in smartphone applications has determined for companies the need to make themselves available also in mobility contexts, offering added value content and stimulating dynamics of relationship and involvement with the brand.
The applications can be used by companies to integrate their website or to increase customer loyalty by creating loyalty programs as well as allowing a quick and easy purchase process thanks to integrated payment procedures.
In general, they are designed to offer a subset of services already present on the website or to provide new and additional features.
There are three main types of Mobile App:
- Native App: these are the most widely used and developed applications using a different programming language depending on the operating system used. They are characterized by fast, simple navigation and excellent performance. They do not necessarily need Internet access and are equipped with push notifications to notify the customer of any updates.
- Web App: they represent the App version of a website and do not require any installation as they are made accessible via an Internet browser such as Chrome or Safari. They are multi-platform applications with lower costs and require an active Internet connection. An example of a web app is Facebook.
- Hybrid App: applications developed with a single code easily adaptable to any operating system that require an App store to be downloaded. Among the advantages there is certainly speed and low cost, but performance is still lower than a native App. Examples: Spotify, Instagram.
Recent innovations also include Progressive Web App, which are modern multi-platform web applications for mobile devices with web coverage. Unlike traditional apps, progressive web apps are a hybrid between normal web pages and mobile applications.
Recent innovations also include Progressive Web Apps, which are modern multi-platform web applications for mobile devices with web coverage. Unlike traditional apps, progressive web apps are a hybrid between normal web pages and mobile applications.
With the advent of interactive formats for Mobile, Google has introduced an additional format in its Play Store, that of the Instant App which allows users to test a Mobile application before installing it on their smartphone. Very widespread in the gaming field, this type of application is used with the intent of providing the user with a pre-install experience and avoiding that once downloaded, the App is deleted from the device after the first use as it is offline. with expectations.
Although the applications downloaded to mobile devices are numerous, many of them are not used constantly. Among the various causes there is poor engagement, the reduced attractiveness of the contents with respect to the website, the slow loading and the lack of push notifications.
The latter represent a useful tool for companies to not be "forgotten" by users and remain one of the most used means for advertising on the mobile side.
The constant updating of information, contents and the distribution of offers helps to avoid the risk that once downloaded, the application will be unused and deleted because it is deemed useless or malfunctioning.
After the creation and launch of an application on the market, the push phase in terms of communication and measurement of the results obtained is also of fundamental importance for companies.
E-Business Consulting, which has been operating in the world of digital communication since 2003, is the ideal partner to help you step by step to develop and implement the most suitable Mobile Marketing strategy to achieve your business goals and to push your app on a communicative level. Request a free quote!