Unique users who are connected to the Internet at least once in October 2017 are 33,1 million with an average of 57 hours and 11 minutes of navigation per person. Analyzing the average day rate, the total audience is 24,9 million users, connected for 2 hours and 14 minutes.
With regard to the audience from Mobile devices during the period of October 2017, there are 29,5 million unique users per month.
The users connected to the average day are 24,9 million with an average navigation time of 2 hours and 14 minutes per person.
Most of the total time spent online during the month of October 2017 was generated by Mobile Internet browsing with 21,7 million unique users versus 11,3 million unique PC users: this figure highlights the importance that users attribute smartphones and tablets and the time they devote to these devices.
The age range from 18 to 34 years confirms a high use of Internet by Mobile, specifically the age group ranging from 18 to 24 is 63,1% of users, while 25-34 years are the 65,3%.
With regard to data on consumption in October 2017, 93.6% and 92,6% of Generalist Sites are ranked first, with 85,6% of online users.
Below we find social networks with 85,1% of users. Other categories include Videos / Movies with 81,1% of online users, E-Mail (74,5% of online users), Maps and Travel Information (66,2% of online users) and Global News (63,6% of online users).
E-Business Consulting, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.