Database List Italy

  • The quality of the databases is an essential element for the success of your Telemarketing campaigns in Italy

[Translate to English:] Banche Dati Telemarketing

Telemarketing is one of the most effective tools to enhance and exploit the potential of the direct contact with the clients. Relying on this commercial strategy means responding to new market trends to achieve competitive positioning and economic return on the investment ROI.

It is undeniable that the quality of the lists influences the results obtainable through the Telemarketing campaigns. The starting point is to rely on an expert partner for the supply of lists of potential consumers, periodically and systematically updated, with a profiling according to the desired target.

At present in Italy, according to the data provided by AGCOM in the observatory on the communications, the SIMs in circulation are about 100,2 million, of which 52.2 million are those with an Internet access.

On the other hand, fixed-line telephone users are constantly decreasing so to the optimization of the activities of direct contact with potential consumers is essential to interact with lists of data with active and verified mobile numbers.

The risks related to privacy should not be underestimated. The new Privacy Regulation (GDPR) requires a scrupulous assessment of how to collect consent so as not to incur heavy penalties.

It is therefore essential adopts qualified and updated databases, respecting the New Privacy Regulation and paying attention to the type of target objective. E-Business Consulting, digital marketing agency active since 2003, is able to offer different solutions for the consumer market (B2C) according to your target and your budget:

  • Cold data: names that have been collected by E-Business Consulting or through partners and offer the possibility to implement a profiling based on socio-demographic characteristics;
  • Warm data: names acquired during the last 24 months with specific profiling of the interest in a certain product or service, not exclusively;
  • Hot data: names acquired in real time based on specific requests with the possibility of profiling based on the actual interest of the client.

The Cold and Warm data can be transferred or rented. In the Hot data instead, the acquisition in real time of the data is made possible thanks to the use of some specific web tools owned by E-Business Consulting or through the creation of specific editorial activities.

All the activities of acquisition and supply of data for Telemarketing actions offered by E-Business Consulting take place in accordance with the New Privacy Regulation and the quality and the maximization of results is guaranteed.

E-Business Consulting,is able to provide the necessary support to identify the solution that best suits your needs, including the creation of specific packages. For more information don’t hesitate to contact us or request a free quote now!

Categoria: Digital Communication

News Details

02/04/2021 E-Business Consulting