On November 15th and 16th, 2022, the 20th edition of the IAB Forum 2022 was held at MiCo in Milan, Italy.
In this conference and workshop setting, the CEO & Founder of E-Business Consulting gave the talk entitled "Lead Generation: from strategy to contact management."
To a packed classroom, Stefano Masiero presented one of E-Business Consulting's core activities, analyzing the possibilities of digital marketing agencies with long-term projects.
Main topics addressed included
- what is lead generation
- where to place it (choice of marketing content)
- online activities (offer, CTAs, landing pages, KPIs, forms)
- criticism (users, performance, google analytics)
- what to do (call to action, monitoring, management)
Thanks to IAB Forum, it was possible to offer visitors personalized consultations and advice on lead generation in the first place, not forgetting the opportunity provided by the prize event and customer management.
The constant desire for corporate training was cheered merit of participation in the workshops on innovation theme, through listening to case studies, winning strategies and tools to be relevant in the digital marketing market.
Proud to have been part of this event actively with the speech, we look forward to the next edition!
E-Business Consulting, a digital marketing agency active since 2003, deals with 360-degree marketing and communication. Contact us to build a tailor-made project for your business!