Those who do not invest in communication run the risk of being cut off from market. It may seem a provocation but it's not far from reality. Communication is a very important strategy. To communicate means advertising your own firms products all over the world and knowing for certain that the information will arrive.
Digital communication is an extraordinary tool to spread in real-time news, secrets, rumours, feedback, updating and new services and products.
There is a substantial difference between off-line and on-line; an unfavourable news article about a product, a service or a brand produces a modest effect in time. After 3 months from its publication it is difficult to remember what we have read or commented about it.
Very different is the on-line situation: an unfavourable post in a blog, for example against an hotel, will appear every time on Google research results broadening and extending the negative effects towards new potential clients.
It is a strategic start for each business to initiate a PR activity on-line exploiting the viral effect amplified by research motors towards the final users who look up information, a thorough analysis or details about certain products or services.
At the same time, together with the on-line viral spreading through ad hoc information it is important to set up a channel monitoring what is present in the net, at least over a three months basis, with the aim to delineate the best communication strategy not only digital but off-line as well.
Ask for a free costing and weigh up the cost-benefits of our service aimed at your business, to manage on-line PR activities.