The fourth appointment of the series of free Webinars created by E-Business Consulting will focus on a hot topic in the world of digital advertising: it is Programmatic Advertising, a digital process based on the acquisition of data provided by cookies and pixels, monitoring that allow to identify the target user / customer by recording the typical action.
The Programamtic system makes use of innovative technological platforms capable of bringing together those who offer advertising spaces and those who buy them, all regulated by a system that aggregates supply and demand in an automated manner.
Programmatic Advertising campaigns represent an innovation in the digital field and introduce significant advantages, since Programmatic allows to interpret the data collected by the platforms through which it is possible to outline an ad hoc strategy for the company.
This webinar will be realized with the collaboration of Xandr, platform for the purchase and sale of digital advertising, and will focus on the following points:
- What is Programmatic Adv
- How does the purchase of advertising space work;
- What types of creativity are available;
- Audience and campaign strategies;
- How Retargeting Works;
- First party data;
- Third party data;
- In market audience;
- Contextual targeting;
- Geo targeting;
- Date / time planning;
- What are cookies;
- Towards cookie-less marketing
- Effects of the cookie-less on advertising: what consequences and what opportunities;
- Alternatives to cookies for adv, a look to the future.
Staying constantly updated is essential if you want to be competitive in the world of digital marketing, which is why knowing Programmatic Advertising and understanding how to carry out high-performance campaigns is a significant advantage.
If you are interested, join the webinar for free by clicking HERE.
Organizing and managing a Programmatic Advertising campaign is not trivial and you must rely on professionals in the sector such as E-Business Consulting, a certified company in Programmatic Advertising.