The first appointment of 2021 with the new series of free webinars created by E-Business Consulting will focus on a deeply felt topic, especially in this period of uncertainty: how much and how to invest in Marketing and Communication to ensure good commercial development despite the continuation of the pandemic.
The context in which we find ourselves working is undoubtedly much more problematic and delicate than in recent years: the restrictions imposed following the spread of Covid 19 have produced negative effects on many commercial sectors and have led to greater enhancement of digital and all its applications.
For this it is necessary to analyze the current scenario, taking into account what happened in 2020 and the repercussions it continues to have even in the new year, understand how digital has become even more an integral part of our daily lives and understand how to invest in marketing and communication. in the most effective way possible.
In particular, the main issues that will be addressed during the free webinar on Budget Marketing 2021 on February 3, 2021 will be the following:
- Analysis of the current post-2020 scenario;
- Understanding the different tools and methods of engagement that can be developed depending on whether your company has a B2C, B2B or both relationship with customers;
- The Selling Cycle: what it is and why it is important to enhance it;
- The measurement of Customer Satisfaction, or asking questions to understand if one's marketing and communication activity is producing the desired effects and how to intervene;
- The concept of brand awareness when and why it is important to invest to increase it;
- The analysis of investments in 2020 and 2019 by individual sector and the KPIs identified and achieved;
- The implementation of performance monitoring systems for each individual activity;
- Evaluation of markets and target targets;
- Some operational examples.
Click here to receive the link and watch the webinar.
E-Business Consulting, a marketing agency active since 2003, is an agency specialized in lead generation, gamification and customer management activities to achieve optimal results. Call now for a free and no obligation consultation, we are at your complete disposal.
