In Italy, users who logged to the internet through pc, at least one time in January 2013, are 29,6 million, recording an increase of +7% compared to January 2012.
Related to 2012, the average daily audience of the Internet has increased by 10,2%, reaching of 14,7 million users: on an average day, the most active target belong to the age group 35-54 years old (typically identified with working people) and represent 47,3% of active users.
Another interesting fact concerns the increase of users connected to the Internet (5,9%) passing from 39,4 million in January 2012 to over 41 million in January 2013
Making a distinction based on gender, the analysis shows that, on an average day, 8 million of men are online (29,2% of active users on the reference population). In particular, they are men aged between 35 and 54 years (40%).
On the average day, women online are 6,6 million (24,3% of active users on the target population): in this case, the predominant age range is 25 to 34 years (35,9%)
The number of users on an average day and total in a month are increasing if compared to January 2012, and the daily time devoted to navigation, from 1 hour and 23 minutes in January 2012 in a hour and 28 minutes in January of 2013 (+5,6%), instead the average number of pages viewed per person reduced from 165 in 2012 to 143 in 2013 (-13,6%).
On one hand this data could indicate a continuous improvement of technologies related to internet speed, and, on the other hand, an Italian audience increasingly oriented to find information surfing the Web.
The time slot between 18.00 and 21.00 records the peak of active users (55,6% of active users). Other slots in scalar order for the number of active users are 15.00 to 18.00 time slot (54,5%), 12.00-15.00 (51,6%) and 21.00-00.00 (43%).
The area of the South of Italy and the Islands appears to be one with the highest number of active users, recording daily an average of 4.343 million users (22,6% of the population). On the average day, 4.110 million users are active in the North-West (28,3%), 2.441 million in the Centre (26,7%) and 2.252 million in the North-East (27,7%).
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