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"We want email..."

  • Users continue to sign up to receive email offers

Return Path has conducted research on email marketing campaigns performance from July 1 to September 30, 2012 analyzing 241 ISPs (Internet service providers) in North America, Central and Latin America, Europe, Asia, Australia and the Asia Pacific territories.

This study shows that email can be considered the "king" of ROI. Users continue to sign up to receive offers by email. Analyzing data, the ROI per Dollar spent for email is $ 40.56, search $ 22.24, display ads $ 19.72, mobile $ 10.51 and catalogs $ 7, 30. (ROI Dollar Spent, by Channel, 2011)

Commercial email represent 0.03% of all unique domains analyzed by IPSs but contribute to create 18% of total email volume. This is because people want, and continue to subscribe to receive email offers and mailing lists. In fact, we receive less personal email than newsletters.

There is also another element to pay attention: spam. The percentage of subscriber complains about emails that arrive in the inbox stood at 70% for commercial email.

In order to overcome this problem it is necessary work with certified suppliers and use a qualified data base constantly updated. It is also recommended to pay attention to the subject of the email and the correct implementation of the technical specifications necessary to make a correct delivery.

E-Business Consulting S.r.l. is specialized in digital communication, email marketing and internet solutions for companies who want to beat new competitive challenges, realizing winning and innovative models for sales promotion.