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Venice Digital Economy Forum

  • The Digital Economy Forum will be held on 11th and 12th May 2011 in the prestigious background of the Biennale Palace in Venice.

The Digital Economy Forum organized by the U.S. Embassy in Italy will be held on 11th and 12th May 2011 in the prestigious background of the Biennale Palace in Venice. The event will bring together entrepreneurs, digital industry experts, marketing directors and managers of ICT to discuss how new digital technologies, Internet access and the flow of online information can help businesses grow and reach new markets and produce innovation. To register you should complete the form available on the forum web site. 

Geolocation, e-commerce and cloud computing will be the main terms that will sound quite familiar to the passionate public of the forum, which will seek to explore these issues from the perspective of digital development and growth for businesses.

 The protagonists of the two days will be some of the world's leading experts in the digital economy: Diego Piacentini - Senior Vice President of Amazon; Marne Levine, Vice President of Facebook, Bastien Duclaux - Co-founder of Twenga; Pepe Moder - Director of Global Digital Marketing Barilla, and many other entrepreneurs, digital industry experts, , marketing directors and managers of ICT will tell us how the national economy, made up of a myriad of businesses and entrepreneurs, can aim to a future of innovation, internationalization and business. 

The aim of this initiative, as pointed out by the U.S. Ambassador David H. Thorne, is to give greater visibility to the role that economics plays in the digital growth of our country. "Italy has a great potential in the digital field, but this potential should be encouraged and developed to increase growth and prevent the start-ups to leave the country. In addition, the digital economy is perfectly suited to small and medium-sized enterprises, which are the true backbone of the Italian economy." 

Many are the positive and enthusiastic comments about the event to be held on 11 and 12 May in Venice: according to the CEO of Cisco Italy and Vice President of Cisco's Corporate Davide Bevilacqua "the opportunities for discussion as the Digital Economy Forum evidence the potential of digital economy and cooperation between governments and individuals, highlighting the need for Italy to change gear to not miss the date with the future. " 

As emerges from the site of the Digital Economy Forum in Italy only 50% of the population uses the Internet and e-commerce represents only 0,8% of retail transactions in the country. On the other hand, as pointed out by the press, over the past two years there has been an incredible explosion of Facebook and about one third of the population belongs to the popular social network. Based on these considerations, the Digital Economy Forum will attempt to outline a path that allows to transform this great desire for online business opportunities. 

The Forum will highlight the various digital tools - from augmented reality to social networks and e-commerce - that can help companies improve their market presence. Speakers will present case studies on using these tools by small and large companies both in the digital domain than in more traditional sectors.  

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