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Web Audience Dicember 2018 in Italy

  • The Audiweb data about Internet users in Italy from pc and mobile in Dicember 2018 are available now

Web Audience Dicember 2018

In this news we will talk about the distribution of the Audiweb Database in December 2018 according to the new Audiweb 2.0 methodology.

The unique users who have connected to the Internet via PC, smartphone or tablet in Dicember 2018 are 42.490 million, which is about 71% of the Italian population over 2 years old. The connection time corresponds to 75 hours per person. Specifically, we have 28.451 million pc users, 8.503 million tablets users and 34.547 million users from smartphone.

Analyzing the data by average day, the total audience is represented by 32.388 million users divided in the following percentages: 27.721 million smartphone users (61.9% of Italians aged 18-74), 5.073 million tablet users (11.3% of Italians aged 18-74) and 10.275 million computers (17.2% of Italians over 2 years old). The time per person on the average day is 3 hours and 10 minutes.

About demographic sections, in the average day, the male population is higher in percentage compared to women, reaching 56.7% for men and 51.7% for women. There is a much greater use of the smartphone for online searches in both cases: 59.9% men and 63.8% women. Still keeping the same proportions in PC, with 19.9% for men and 14.5% for women. Finally, a small percentage surf the internet via tablet: 10.5% and 12.2% for men and women.

We can also underline significant data concerning age groups, about the consumption of internet in the entire month of November. 99.4% of the population between 18 and 24 years old is online at least once a month. For the group 25-34 we speak about 96.9%, and we can find the 93.8% for the next group 35-44 years old. Then we reach up to 94.5% for the 45-54. When we move in the 55-64 age grupo we pass to 84.6% up to 35.9% for over 65.

E-Business Consulting srl, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.

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