Unique users connected to the Internet at least once in the month of December 2016 are 30,6 million with an average time of browsing of 52 hours and 37 minutes per person. If we analyze the data by the average day, we can see that the total audience amounts to 23,1 million users, connected for 2 hour and 15 minutes.
As for the audience from Mobile devices during the period of December 2016, we can see that there are 26,4 million unique users monthly connected to the Internet, from the age group which goes from 18 to 74 years, with an average time of 47 hours and 52 minutes per person. The users connected by smartphone or tablet on the average day are 20,2 million with an average browsing time of 2 hours and 1 minute per person.
The majority of the total time spent online during the month of December 2016 was generated by an Internet surfing from Mobile with 20,2 million unique users in the average day, against 10,2 million unique users from PC: this data shows the importance that users give to smartphone and tablets in their life and the time they devote to these devices.
The age group 18 to 34 years confirms a high use of the Internet from Mobile, specifically the age group which goes from 18 to 24 years is 87,1% and 25-34 years are 84,0%.
Regarding the consumption data for the month of December, Search Sites and General Portals arrives to the first place with about 92,8% and 89,6% of online users. Then we find the Social Network with 85,8% of users and more than 15 hours per person. Among other categories are Videos / Movies with 82,5% of online users, Email (74,5% of online users) and News (63,9% of online users).
E-Business Consulting, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.