Total Adv Spending May 2019

  • The data relating to advertising investments in Italy for the period January - May 2019 have been published. There is a decrease of -0.7%

[Translate to English:] Investimenti Adv Maggio 2019

May 2019, in the field of advertising investments, closes with a decrease of -0.7%.

If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -4%.

Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +25.2%, followed by GoTv with +10.1% and Radio with +2.2%. The means, however, which continue to suffer a decline are Magazine with -15.4%, Quotidian with -10.6% and Outdoor with -4.7%.

As for the investment sectors, those with the highest percentages according to Nielsen data for the first four moths of 2019 are Informatics/Photography +59.8%, Free Time with +19.2%, finance and insurance +11%. On the decline we find Toiletries -22%, Home -18.8% and Communication -18.6%.

E-Business Consulting, a web agency specialized in Digital Marketing from 2003, is able to plan online advertising campaigns specifically for any market sector, providing the customer its expertise in Mobile Marketing, Google AdWords and Lead Generation, fundamental techniques in this digtal world.

Categoria: Internet

News Details

05/04/2020 E-Business Consulting