The first ten months of the year are marked by advertising expenses decreased compared to the previous year, a decrease which amounted to -1.7%.
Analyzing the month of October 2016 you can see how some media show a decrease:
GO TV with a variation of -8,8% and is the media that the most affected by this decline. Then we find Newspapers (-7,2%), Direct Mail (-5,7%), Periodicals (-3,8%), Transit (-4,4%), Internet (-2,8%) and Outdoor (-0,7%).
The media which recorded growth are: TV (+6,4%), Cinema (+2,8%) and Radio (+0,2%).
As for the investment sectors Industry / Construction / Activities with the highest positive (+ 35,4%). The sectors which hold the largest share of the market Food and Automotive saw a variation of -0,1%, +8,5%; the largest decrease is marked by the following sectors: Games / Articles School (-13,1%), Finance / Insurance (-12,2%), Clothing (-9,5%).
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