2017 is marked by advertising spending up on the previous year, a decrease that amounts to -1,6%.
Analyzing the month of March 2017 some media experienced a decrease:
The Outdoor recorded a variation of -18,1% and they represent the media that most affected by this decline. To follow we find the Cinema (-11,0%), Newspaper (-8,9%), Periodicals (-7,7%), Go TV (-6,5%), Internet (-2,6%), Transit (-1,8%), Direct Mail (-0,9%) and Radio (-0,2%). The media that instead show a growth is TV (+0,6%).
As it regards to the Investment Industry Sectors/Construction/ Activities a positive value is recorded (+39,0%). The sectors that hold the largest share of market Food and Automotive recorded respectively a variation of -1,4%, +11,3%; The greatest decrease comes marked by following sectors: Toiletries (-21,1%), Various (-20,8%), Telecommunications (-16,3%) and Clothing (-13,6%).
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