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Ads Spending Italy February 2018

  • Advertising investments in Italy referred to February 2018 divided by sector and medium according to Nielsen data.

Ads Spending February 2018

The year 2018 is marked by advertising expenses increasing compared to the same period of the previous year, recording a +1.2%. These are the data related to Search and Social to bring this trend up. If we exclude them, we will record a drop of 0.3% in the January-February two-month period.

Analyzing the two-month period January-February 2018 and comparing it to the same period of 2017, it can be seen that only some media observe a decrease, in particular Newspapers and Magazines respectively -8.7% and -11.1%. Direct Mail is added with -6.2%.

Data that show a certain prudence on the investors' side.

The media that support the rising trend concern the Cinema sector 37.4%, Go Tv 33.1%, Transit 19.2% and Outdoor 7.5%. Radio is also good with 5.1%.

As for advertising investments by sector, 12 are the ones that bear the positive sign. The sectors with the largest market share are Institutions/Institutions 41.1%, Industry/Construction 34.4% and Leisure 32.3%.

The greatest decrease is marked by the following sectors: Games/School Items -31.5%, Personal Items -23.6% and Telecommunications -20.5%.

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