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Advertising Spending Italy February 2017

  • Advertising investments in Italy referred to February 2017 divided by sector and medium according to Nielsen data.

2017 is marked by advertising spending up on the previous year, a decrease that amounts to -2,3%.

Analyzing the month of February 2017 some media experienced a decrease:

 

The Outdoor recorded a variation of -19,7% and they represent the media that most affected by this decline. To follow we find the Go TV (-14,1%), Newspaper (-9,7%), Transit (-7,3%), Cinema and Periodicals (-6,4%), Internet (-2,9%), TV (-0,5%) and Radio (-0,3%). The media that instead show a growth is: Direct Mail (+0,2%).

 

As it regards to the Investment Industry Sectors/Construction/ Activities a positive value is recorded (+37,2%). The sectors that hold the largest share of market Food and Automotive recorded respectively a variation of -0,3%, +6,0%; The greatest decrease comes marked by following sectors: Toiletries (-26,8%), Finance/ Insurance (-20,2%), Various (-19,8%) and Media/Publishing (-15,9%).

 

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