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Advertising Spending Italy December 2016

  • Advertising investments in Italy referred to December 2016 divided by sector and medium according to Nielsen data.

2016 is marked by advertising spending up on the previous year, an increase that amounted to + 1,7%.

Analyzing the month of December 2016 you can come see some denote a decrease means:

The Newspapers recorded a variation of -6,7% and they represent the media that most affected by this decline. To follow we find Outdoor (-4,3%), Direct mail (-4,2%), Periodicals (-4,0%), Transit (-2,6%) and Internet (-2,3%). The media that instead show a growth are: Cinema (+6,9%), TV (+5,4%), Go TV (+3,4%) and Radio (+2,3%).

As it regards to the Investment Industry Sectors/Construction/ Activities records the positive higher (+38,4%). The sectors that hold the largest share of market Food and Automotive recorded respectively a variation of +0,9%, +5,9%; The greatest decrease comes marked by following sectors: Finance/ Insurance (-14,0%), Various (-11,1%), Clothing and Games / School Articles (-5,9%).

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