Social Networks represent now one of the main tool used to communicate, share ideas, gather news and information and become known to friends, fan and followers. For the most important companies, social networks represent also an important strategic tool able to create and consolidate one of the most important element of marketing and brand image: the engagement of the user. “Engagement” means an involvement of the user within the values of the brand and this is so much strong that can leads to the establishments of a real relationship between brand and user.
Engagement plays an important role in the communication strategy of every company and it is not surprising if, surfing the Web, we can see the most important Italian brands which are fighting with strokes of tweets and Facebook posts in order to reach the supremacy in the Social world. Blogmeter presents an infographic about the Top Brands of Facebook and Twitter of the month of October 2013: the ranking was realized taking into account new fan/followers of each brand, the engagement and the responsiveness of a brand and this was done by analyzing more than 73 millions of interaction on Facebook Pages and Twitter profiles.
Facebook Engagement Leader of the month of October is the newspaper Libero, with 241,9 interactions per one thousand fans. The primacy of a newspaper confirms the general trend of the ranking where we can find mostly pages of newspapers or news portals such as L’Unione Sarda (3rd place), La Repubblica (4th place), Famiglia Cristiana (5th place) and Il Giornale (6th place). In the second place we can find an exception, BeautYdea which is a blogzine dedicated to the world of beauty.
The Engagement Leader of Twitter is the profile of Juventus which collects 166.000 interactions. The following are La Repubblica (101.000 interactions); Corriere della Sera (70.000 interactions), X Factor (66.000 interactions) and La Stampa (49.000 interactions).
The Twitter profile of Juventus earns also the first place of the ranking of the greatest number of followers during the month of October 2013: 43.705 new users decided to follow the profile of the soccer club of Turin. In the second place we can find the TV program Le Iene (39.028), Nutella (35.838), Real Time (33.390) and DMAX Italia (28.550). The Facebook Page with more new fans during the month of October is the page Bastardidentro (239.000 new fans), followed by Le Iene (223.000 new fans) and Nutella (212.000 new fans). Then we can find the Facebook Page of Amazon.it (140.000 new fans) and Groupon Italia (133.000 new fans).
Inforgraphic continues with the ranking of Response Time on Facebook and Twitter: who’s the brand that answers more quickly to the quests of fans and followers? On Facebook in the first place we can find PosteMobile (9 minutes and 280 successful answers) and in the second place we can find Wind (12 minutes for 1.694 requests satisfied). In the third place we can find another TELCO brand but it hasn’t the same response speed of the first two brands: Vodafone it takers on average one hour and 31 minutes to ansewer the quests from fans, the same time taken by Poste Italiane. Then we can find TIM (1 hour and 39 minutes), Postepay (1 hour and 42 minutes) and Meridiana (1 hour and 43 minutes).
On Twitter the most responsive profile is InfoAtac, the company of the public transport of Rome, with an average response time of 7 minutes and 1.182 quests, followed by Einaudi Editore (16 minutes - 368 successful answers), Alice tv (17 minutes - 200 requests satisfied), Wind (21 minutes) and Durex Italia (29 minutes).
The most engaging post of the month on Facebook is the one related to the birth of the second child of Michelle Hunziker and it was published by the page Io e il mio Bambino and it has generated 68.600 interactions. On Twitter, we can still find Juventus at the top: it publishes infact the most engaging tweet of October 2013 on the eve of the match against Real Madrid.
E-Business Consulting is specialized in communication and online advertising and it is able to handle your visibility in the Social Network and in the search engines, using the best marketing strategy in order to achieve your goals.