On March the 29th will take place the 2012 edition of the Social History Forum, at the Blend Tower in Milan.
The aim of the event is to give an overview of the use of Social Networks by Italian Companies, through some success case histories.
The role of Social Networks keeps growing in business realities, leading new communication opportunities between brands and consumers and often carrying original and engaging content that generate added value for the brand. The purpose of the Forum is to collect the best case histories providing guidelines in the Social Networking landscape.
The program takes place throughout the day, with different criterias, for exemple: BOX: lasting 10 minutes, 10 partecipants, ideal for emerging companies, or LOUNGE: lasting 3 hours, up to 60 partecipants, ideal for VIP Companies.
Great brands such as Illy, Trony, Continental, Dash and Marco Polo Expert, will take part at the Forum analyzing the use of Social Network with different goals, from CRM to Branding Strategies.
At 11:30am in room 3 will start the E-Business Consulting’s speech that will deal with online contests. The case history will be about Concorsi Web a lead generation activity.