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SMAU Padova 2019

  • Twelfth edition of SMAU Padua ended on Friday March 29th, where it talks about many themes: innovation and digital technologies.

[Translate to English:] SMAU Padova 2019

More than 60 workshops, networking events and success case histories were presented at PadovaFiere Pavilion 11  to study indeep various issues and provide companies, but not only, a real professional update on the recent trends.

The appointment aroused the curiosity and interest of wide target that includes not only entrepreneurs and policy makers but also agencies, consultants and freelancers.

The digital world is known, it is keep evolving and E-Business Consulting’ staff have participated in some workshops, exploring different personality who give us the keys to always stay up to date. Particularly interesting was the intervention related to the Neuromarketing world held by the neuroscientist Lucia Carriero, who illustrated the different components of the multisensory approach, useful above all in the design of product packaging. We have also been able to learn about the 5 neurostrategies that, through the stimulation of the senses of the final customer, allow us to significantly increase the appeal of a product.

Later we understood the main differences between Traditional Marketing and Scientific Marketing, thanks to the intervention of the university professor and entrepreneur Francesco Sordi. During his speech we therefore understood the basic principles of this approach in the concrete business world and how to apply them to companies.

Masha Fedele, web marketing and social media strategist, showed us how, through the correct use of the Business Manager tool, it is possible to achieve one's business objectives, from monitoring campaign trends to generating conversions and contacts.

Finally, we were able to learn more about the measures developed by the government to support SMEs, including the National Innovation Fund and incentives for investments in training, innovation and R&D. Thanks to the intervention carried out by the Ministry of Economic Development and the Ministry of Labor and Social Policies, the new “inventivi.gov.it” platform was presented, in which it is possible to find all the measures available to companies of the territory. It was an interesting and stimulating event from different points of view that allowed us to gain numerous ideas within the great ecosystem of innovation.

Appointment next year!

E-Business Consulting, a web agency specialized in Digital Marketing, in relation to the target, the objectives and the brand is able to guide companies in the construction of the digital strategy, for the achievement of corporate objectives. Request a free quote now.

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