The FCP-Assointernet Observatory reported data on online advertising revenue in May 2017 compared with the data recorded in May 2016.
Whereas Web reports a negative value in the amount of -1.1% compared to May 2016, Mobile reports an increase of +84.1% compared to 2016. Tablet advertising revenues have increased by +116.6% as well as Smart TV / Console, where a positive sign of +30.4% can be observed compared to last year.
For the month of May there is a global increase of 7.5% over the same period in the previous year. At an overall level, we can observe that the Web undergoes a negative trend since the beginning of the year, while Mobile confirms its positive trend, which witness the great interest in this tool.
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