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Online Advertising Italy January 2018

  • The FCP-Assointernet Observatory published data on online advertising revenues.

Online Advertising Italy January 2018

The FCP-Assointernet Observatory reported data on online advertising revenue in January 2018 compared with the data recorded in january 2017.

On this subject, the month of January started off slowly, recording a drop in both advertising investments declined per device and on the use side compared to 2017.          

As regards the trend in advertising investments for devices, in January 2018 compared to the same investments in the same month of the previous year, there was -6.6% for tablets, +21.9% for smartphones, -40.1% for smart TVs and consoles. All for a total of -3.2%.

From the point of view of use, on the other hand, there is a -5.2% for the use of browsers and +56.6% for using apps. All for a total of -3.2%.     

E-Business Consulting S.r.l. manages online advertising campaigns to increase the visibility of your brand or your business. We offer a wide range digital advertising services, from Email Marketing, Mobile Marketing, Sweepstakes and Google Adwords Campaigns.

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