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Online Advertising Italy January 2017

  • FCP-Assointernet Observatory published data on the sales volume of online advertising Italy January 2017

FCP-Assointernet Observatory measured data on the turnover of online advertising in January 2017 and compared it with data recorded in January 2016.

The Web records a negative value of -6,3% compared to January 2016. Instead, Mobile is growing and records a positive value of +134,1% compared to 2016. Tablet advertising revenues records an increase of +68,5%; conversely, Smart TV / Console records a negative value equal to -40,8% compared to last year.

On the whole, in January a +3,6% was recorded, the trend is growth compared to December 2016. Overall, we can note that the negative trend of Web was confirmed, while also this year Mobile began with a positive trend which reveals the great interest in this device.

E-Business Consulting S.r.l. is able to manage online advertising campaigns in order to increase the visibility of your brand or your business. Our area of expertise varies from Email Marketing, Mobile MarketingOnline Sweepstakes to Banner Campaigns and Google AdWords Campaigns.

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