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Online Advertising Italy December 2016

  • FCP-Assointernet Observatory published data on the sales volume of online advertising Italy December 2016

FCP-Assointernet Observatory measured data on the turnover of online advertising in December 2016 and compared it with data recorded in December 2015.

The Web records a negative value of -5% compared to December 2015. Instead, Mobile is growing and records a positive value of +44,9% compared to 2015. Tablet advertising revenues records an increase of +35,6%; conversely, Smart TV / Console records a negative value equal to -28,2% compared to last year.

On the whole, in December a -1,2% drop was recorded; the trend is downward compared to November data but in line with the growing trend in October. Overall, we can observe that the Web has always a negative value, whereas Mobile always positive and often higher than 100% which reveals the great interest in this device.

E-Business Consulting S.r.l. is able to manage online advertising campaigns in order to increase the visibility of your brand or your business. Our area of expertise varies from Email MarketingMobile MarketingOnline Sweepstakes to Banner Campaigns and Google AdWords Campaigns.

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