The only users who are connected to the Internet at least once in the month of May 2016 were 28.3 million with an average of 48 hours and 57 minutes of sailing hours per person. Analyzing the data by the average day, the total audience is represented by 21.5 million users, connected for 2 hours and 5 minutes per person.
As for the audience from the mobile devices during the period of May 2016, were 18.2 million unique users per month, between 18 and 74, connected to the Internet. Users connected smartphone or tablet amounted to 73.2% of the total time of 18 - 74enni than the time spent by PC.
Most of the total time spent online during the month of May 2016 was generated by women who spend an average of two hours a day and 12 minutes in the network (38.8% women) against 1 hour and 57 minutes spent on average a day than men (39% of men aged 2 years and over).
The age group from 18 to 34 years confirms high usage of the Internet, specifically the age group ranging from 18 to 24 years is 2 hours and 33 minutes overall average day while the 25-34 years is 2 hours and 21 minutes.
E-Business Consulting, a company specializing in digital marketing, is responsible for the implementation of effective Mobile marketing strategies for each type of business. The planning starts from the creation of the graphic material in Responsive format, to ensure the use by users of mobile and ends with the analysis of subsequent results from the continuous monitoring of the campaign.