Unique users connected to the Internet at least once in the month of December 2015 are 29,1 million with an average browsing time of 45 hours and 46 minutes per person. If we analyze the data by the average day, we can see that the total audience amounts to 22,2 million users, connected for 1 hour and 56 minutes.
For what concerns the audience from mobile devices during the period of December 2015, we can see that there are 22,2 million of unique monthly users connected to the Internet, for the age group which goes from 18 to 74 years. The users connected by smartphone or tablet on the average day are 18,5 million with the 73,3% browsing time by mobile per person.
The majority of the total time spent online during the month of December 2015 was generated by an Internet surfing from mobile with 18,5 million unique users in the average day, against 11,6 million unique users from PC: this data shows the importance that users give to smartphones and tablets in their life and the time they devote to these devices.
The age group from 18 to 34 years confirms an high use of the Internet from Mobile, specifically the age group which goes from 18 to 24 years is 65,4% and 25-34-years people are 63,5%.
Regarding the consumption data for the month of December, search sites and general portals arrives to the first place with the 92,4% and 90,5% of online users. Therefore we find the Social Network with 87,6% of users. Among other categories are Videos / Movies with 82,7% of online users, Email (77% of online users) and News (65,8% of online users).
E-Business Consulting, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.