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Online Advertising Spending in Italy November 2015

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising in Italy November 2015

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising revenues in the month of November 2015 compared with the data recorded in November 2014.

The Web recorded an -1,8% compared to the data of November 2014. Mobile instead registered a growth of +60,5% respect to 2014, confirming the importand trend of expansion that characterized this tool in 2015. Tablet advertising also recorded a good level of growth, with a +12,7% respect to November 2014. The investments on Smart tv/Console in the end, underlined the most important expansion rate, recording a +60,9% respect to the same period of 2014.

On an overall level, the month of November registers a positive data, with +1,0%, and, as noted by Giorgio Galantis (President of Fcp-Assointernet) the results is very significative, above all if we observe the rise of Mobile Advertising, that represents nowadays the 6,6% of the total revenue, which grows of +6,65 respect to the previous year.

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