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Online Advertising Spending in Italy December 2015

  • FCP-Assointernet Observatory published data on sales of online advertising in Italy December 2015

Data collected by FCP-Assointernet Observatory on the spending in online advertising in December 2015 has been published and compared with data recorded in December 2014.

The Web recorded a -3,7% compared to December 2014. Mobile on the contrary is growing and in fact it scored a +87,6% compared to 2014. Advertising on Tablet recorded a good level of growth with +36,2% compared to last year. Surprises arise on investments on Smart TV / Console which score a brilliant +118,6% with respect to last December.

Globally, investments in December see a small plus (+0,5%) with respect to December 2014 and, as pointed out by Giorgio Galantis (President of FCP-Assointernet), December proves to be the most relevant for adverts investment, counting for the 11,5% of the total of the year. The “Mobile” segment scores a very good +26% from last year, its contribution to the total advertisement expense passing from 4,7% of 2014 to 5,9% in 2015.

E-Business Consulting S.r.l. is able to manage structured online advertising campaigns in order to increase the visibility of your brand or of your business. Our expertise ranges from Email MarketingMobile MarketingOnline Sweepstakes to Banner campaigns and Google AdWords campaigns.

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