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Online Advertising Italy March 2011

  • On a monthly basis in March 2011 there was a total increase of 11,2% compared to 2010 .

Data on Internet advertising revenues have been published for the period of January-March and compared to the same period of 2010. On a monthly basis in March 2011 there was a total  increase of 11,2% compared to 2010 .

In March 2011 two different types of observation are included in the panel; Display and Affiliate. The data of the two types was as follows: Display +17,8%; Affiliate +10,8%.

The Federation chaired by Carlo Poss noted that “It closed the first quarter of 2011 for the Internet media, with an important  positive increase of +14,9% . Particularly of all types are on the rise, Display (+17,8%), Affiliate  (+10,8%). Growths the number of dealers reporting to the Centre (now 33) and continues FCP-Assointernet strategy to increase the scope of reference” .

NOTE:

DISPLAY= On page + off page + Video Adv + Mobile Advertising direct + Mobile advertising display + Newsletter/e-mail advertising + other types

AFFILIATE= Performance + Classified/Directories

The values represent the advertising revenues (aggregated by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

For the type Search the figure includes the estimated value by the Observatory FCP-Assointernet of Google revenues.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Finelco; Hachette Rusconi; HI Media; Leonardo ADV; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; Sky Pubblicità; Sipra; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; WebAds; Websystem Il sole 24 Ore; Wind Libero Advertising; Yahoo!Italia.

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