Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of September 2014 compared with the data recorded in September 2013.
The Web recorded a -6,8% inverting the positive trend of the previous month. The Mobile instead is at +14,8% with a growth slightly lower than the previous month but with a trend consistently positive since the beginning of the year. Even Tablet is growing arriving to +6,1%. Smart TV / Console finally marks the worst performance with -53,8% inverting the positive trend of the previous month.
So overall it is recorded for the month of September a -6%, inverting the positive trend of the summer months, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), which also highlights that in closing the third quarter of the year, the cumulative turnover appears to be in line with 2013. Moreover investments on mobile have always registered a positive sign from the beginning of the year.
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