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Online Advertising Italy September 2014

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy September 2014

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of September 2014 compared with the data recorded in September 2013.

The Web recorded a -6,8% inverting the positive trend of the previous month. The Mobile instead is at +14,8% with a growth slightly lower than the previous month but with a trend consistently positive since the beginning of the year. Even Tablet is growing arriving to +6,1%. Smart TV / Console finally marks the worst performance with -53,8% inverting the positive trend of the previous month.

So overall it is recorded for the month of September a -6%, inverting the positive trend of the summer months, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), which also highlights that in closing the third quarter of the year, the cumulative turnover appears to be in line with 2013. Moreover investments on mobile have always registered a positive sign from the beginning of the year.

E-Business Consulting S.r.l. is able to manage online advertising campaigns in order to increase the visibility of your brand or of your business. Our skills goes from Email Marketing, Mobile Marketing, Online Sweepstakes to Banner Campaigns and Google Adwords Campaigns.

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