Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of October 2014 compared with the data recorded in October 2013.
The Web remains unchanged compared to the previous month. The Mobile instead is at +25% with a growth slightly higher than the previous month but with a trend consistently positive since the beginning of the year. Advertising on Tablet instead is decreasing, reaching -16,7%. Investment on Smart TV / Console finally marks a +18,2% inverting the negative trend of the previous month.
So overall it is recorded for the month of October a +1% and, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), this element opens positively the last quarter of 2014 marked by a not much linear trend due to economic uncertainty.
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