Online Advertising Italy November 2014

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy November 2014

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of November 2014 compared with the data recorded in November 2013.

The Web recorded a +4.4% compared to November 2013. The Mobile instead is at +41,2% still with a trend consistently positive since the beginning of the year. Advertising on Tablet instead remains unchanged  (+0,7) compared to the last year. Investment on Smart TV / Console finally marks a +19,8% inverting the negative trend of the September and maintaining the positive trend of October 2014.

So overall it is recorded for the month of November at +5,6% and, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), the most significant advancement makes it once again the mobile but the growth affects all device. Even if the final budgets will be taken in closure of the year, for the Internet since November enhances the prospects of a 2014 in increase. A result that should not be underestimated considering the current market turbulence.

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05/04/2020 E-Business Consulting