Data on Internet advertising revenues in Italy January-November 2010 have been published and compared to the same period of 2009. On a monthly basis there was an increase of 27% while the first 11 months of 2010 compared to 2009 mark an increase of 19%.
Also in November 2010 figures relate only to two types of Display and Affiliate due to a lack of information from Google that is not available to provide its data for the Search.
Since the beginning of 2010, the growth of the two types was as follows: Display +20.4%; + 8.2% Affiliate. Data from November 2010 for the two types under considerations are: Display +29.2%; + 6.5% Affiliate.
The Federation headed by Carlo Poss noted that “With these positive data in November, the average growth since the beginning year of the Display (remember that includes billboards, mobile, video, dem/newsletter and sponsorship) and Affiliate, marks a 19% overall compared to last year. I think the data are very interesting and that we hope will be repeated also for 2011, confirming the growth of the Internet. ”
DISPLAY= In page + Off page adv + Video adv + Mobile advertising direct + Mobile advertising display + Newsletter/e-mail advertising + Other types
AFFILIATE= Performance + Classified/Directories
The values represent the advertising turnover (aggregated by type of product)of the dealers who declare their data to the Observatory FCP-Assointernet
The on line editors that claim their data to FCP-Assointernet Center are: AdLink hi Media; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast; Finelco; Hachette Rusconi; Leonardo ADV; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; Sky Pubblicità; Sipra; SPE; Sportnetwork; Tag Advertising; Tiscali; TGADV; WebAds; Websystem IL Sole 24 Ore; Wind Libero Advertising; Yahoo! Italia.